Quezon City, Philippines. The Claretian Communications Foundation, Inc. (CCFI) under the Prefecture of Communication is set to collaborate with the Biblical Ministry of the Prefecture of Apostolate to implement a new initiative called RE-BIBLE, a program focused on helping people “Learn, Live and Love the Word of God”.
A preliminary meeting was held on September 15, 2025, at the CCFI offices with Fr. Arvin Bellen, CMF, Prefect of Apostolate, and Ms. Hiyas Alipustain of the Mission Procure Office. Also present were Mr. Jonard Ricaña, the proponent of the RE-BIBLE revival, and Mr. John Kenneth A. Gomez, both from the CCFI Marketing Division. Next week, they will meet with Fr. Jo Stephen Cagaanan, CMF, the Head of the Bible Ministry, to discuss how the Province can adopt the RE-BIBLE program.
The RE-BIBLE program aims to address the challenges faith faces in today’s fast-paced digital world, where distractions can cause people to grow distant from the Bible. Grounded in the Claretian missionary spirit, this initiative is an advocacy, formation, and evangelization program designed to help participants understand, appreciate, and integrate Scripture into their lives with “renewed joy and love”. The program is inspired by St. Anthony Mary Claret, who believed that everyone is called to be a “listener and servant of the Word”.
Program Design and Strategic Value
The program is designed to be flexible and adaptable, offering various formats including one-day events, modular sessions, or integration into existing programs. It can be delivered on-site, online, or as a blended hybrid approach. The target audience for RE-BIBLE includes catechists, youth, lay ministers, religious communities, and Catholic school teachers, among others.
From a marketing standpoint, RE-BIBLE is a strategic initiative for Claretian Publications. It is designed to reinforce the Foundation’s identity as a “mission-driven content provider” rather than just a seller of religious books. The program also aims to create direct engagement with key decision-makers, which can foster long-term relationships and drive demand for CCFI’s published materials.
